Ben 10, Bakugan, Star Wars and In The Night Garden all featured in TRA run down.
The Toy Retailers Association has unveiled the highly anticipated Dream Toys top 12 toys for Christmas.
The Dream Dozen
Baby Born with Magic Potty, Zapf Creation
Bakugan Starter Pack, Spinmaster
Ben 10 Deluxe Omnitrix, Bandai
Catcha Beast, Bandai
Cupcake Maker, Character Options
Elmo Live, Mattel
FurReal Biscuit My Lovin’ Pup, Hasbro
High School Musical 3 Musical Dance Mat, Vivid Imaginations
In The Night Garden Upsy Daisy and Her Chase and Play Bed, Hasbro
My Life, Flair
Rescue Pals Swim To Me Puppy, MGA
Star Wars Clone Trooper Voice Changer, Hasbro
Gary Grant, chairman of the TRA, said: “This year, the top 72 really reflects the innovation and expertise at work in the UK toy industry.
Wednesday, 15 October 2008
Friday, 8 August 2008
Bandai breaks with tradition for Catcha Beast launch
marketing week reports
Toy brand Bandai is launching its "most ambitious marketing campaign ever" in the UK to support the launch of its new Catcha Beast game.
The hand-held computer game, which has already sold 1.5 million units in Asia, was launched in the UK last week, and an ad campaign breaks on August 15.
It features a 100-second TV spot, created by Origami Films, that will run on ITV, Five and children's channels including the Cartoon Network.
The TV campaign will be backed by print ads in children's consumer titles and in-store materials, created by agency BCA. The media planning and buying for the campaign is by Media Matters. A website for the game, featuring tips and biographies of the characters, has also been created.
The ads detail the "play value" of the game - although Catcha Beast is computer based children must move around with their handsets as they hunt the "beasts".
Once the animals are hooked players must twist and rotate to keep the beast on the handset as they reel it in, as though they were landing a fish. When captured the beasts must be trained to progress through the levels.
Toy brand Bandai is launching its "most ambitious marketing campaign ever" in the UK to support the launch of its new Catcha Beast game.
The hand-held computer game, which has already sold 1.5 million units in Asia, was launched in the UK last week, and an ad campaign breaks on August 15.
It features a 100-second TV spot, created by Origami Films, that will run on ITV, Five and children's channels including the Cartoon Network.
The TV campaign will be backed by print ads in children's consumer titles and in-store materials, created by agency BCA. The media planning and buying for the campaign is by Media Matters. A website for the game, featuring tips and biographies of the characters, has also been created.
The ads detail the "play value" of the game - although Catcha Beast is computer based children must move around with their handsets as they hunt the "beasts".
Once the animals are hooked players must twist and rotate to keep the beast on the handset as they reel it in, as though they were landing a fish. When captured the beasts must be trained to progress through the levels.
Thursday, 7 August 2008
Review: Catcha Beast hand-held toy
From Stuff
Catcha Beast is pretty fun and a neat gadget.
It's a hand-held toy for children aged eight and up.
The object is to capture the best beasts, sort of like fishing. There are more than 100 of the beasts.
The best thing about this battery-operated toy was how it cleverly reacted when you turned around.
I also liked the way the hand-held panel slides out so that you can see the screen and the way the reel handle hooks beasts.
It's quite smart how the beasts come out at different times, too.
But before you start to play, make sure you read the instructions carefully because it can be confusing.
From Stuff
Catcha Beast is pretty fun and a neat gadget.
It's a hand-held toy for children aged eight and up.
The object is to capture the best beasts, sort of like fishing. There are more than 100 of the beasts.
The best thing about this battery-operated toy was how it cleverly reacted when you turned around.
I also liked the way the hand-held panel slides out so that you can see the screen and the way the reel handle hooks beasts.
It's quite smart how the beasts come out at different times, too.
But before you start to play, make sure you read the instructions carefully because it can be confusing.
From Stuff
Catchabeast launched in UK
Bandai caught a life sized beast in a cage at Hamleys yesterday to launch its latest gadget.
The company launched Catchabeast, an electronic beast hunting game, to the press and public among huge crowds at the retail giant. Children's TV presenter, Emma Forbes.
The Japanese game, which features a built in digital compass, is predicted by retailers including Woolworths and The Entertainer, to be a Christmas bestseller this year.
Yesterday's launch kicked off a marketing campaign set to run for the rest of the year. The product will be featured on an extended 100 second TV advert this month, before switching to a 30 second version in September.
Catchabeast will also have its own dedicated website and point of sale pack. The extended version of the TV spot will also be available as a DVD for use in store.
The company launched Catchabeast, an electronic beast hunting game, to the press and public among huge crowds at the retail giant. Children's TV presenter, Emma Forbes.
The Japanese game, which features a built in digital compass, is predicted by retailers including Woolworths and The Entertainer, to be a Christmas bestseller this year.
Yesterday's launch kicked off a marketing campaign set to run for the rest of the year. The product will be featured on an extended 100 second TV advert this month, before switching to a 30 second version in September.
Catchabeast will also have its own dedicated website and point of sale pack. The extended version of the TV spot will also be available as a DVD for use in store.
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